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One of the few marketing research firms focused on the quality of the field execution.

How We Do It

Sorensen Associates uses specially trained interviewers, an ISO 9000 certified process, and a vast retailer network to quickly and accurately gather point of purchase data. We employ ethnographers to observe shopping habits on site and from videotape. In-store focus groups and "shop-alongs" provide qualitative insights.

 
Mark Heckman, our retail consultant, helps translate what the data means to a retailer's bottom line. PathTracker®, our revolutionary shopper tracking technology captures and compares data from multiple stores to develop customer-centric category management plans, store designs, and promotional strategies.

In-Store Surveys & Audits
In-Store Qualitative
PathTracker® and Video
Controlled Store Tests and POS
Telephone Interviews
Internet Surveys
Mall, CLT, and Children

PathTracker

Fresh from the Source:

Learning From Project Execution Problems Quirk's Marketing Research Review, June 1999, by Jonathan Sorensen

Design philosophies to support the front line

Seeking Qualified Buyers Quirk's Marketing Research Review, December 2001, by John Morrow

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