Sorensen Associates is one of the few market research companies in the United States with ISO-9001:2000 certification. All interviewers have been specially trained to conduct in-store research.
Each interviewer is required to complete our interviewer certification program, which includes interviewing and customer service training.
The performance of each interviewer is tracked over time and interviewers are retrained, as needed.
We conduct an annual field conference. Our top 10 agencies are flown to Portland, Oregon for a 3-day training conference.
Extensive field/interviewer validation procedures including 20% validation of all interviews and 50% auditing of all field sites.
Retailer Access
After 30 years, we have developed a strong reputation among retailers as co-operative "guests" inside stores. From home improvement and convenience stores to supermarkets and drug stores, we maintain the largest retailer network in the industry.
