"...it is as important to understand where customers are INSIDE the store as it is to understand where they are OUTSIDE the store." - Herb Sorensen Read more
"The Science of Shopping" in the AMA's Marketing Research, By Herb SorensenRead the article
The New Science of Shopping
Sorensen Associates, the in-store research company®, captures shopper behavior, motivations and perceptions at the point of purchase.
We can tell you how well your product or package will perform in the retail environment, what shoppers truly value, how they shop the store, and how best to maximize the real estate and resources of any store.
After spending 30 years in store aisles on behalf of Fortune 500 companies, Sorensen Associates has developed shopper research into a science.