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Retail Insights

The right consumer research can help retailers distringuish themselves from the competition, maximize shelf space and sell more merchandise per square foot. Our experience with understanding shopper behavior in different store formats and across channels is bringing new insights into store design, category management, branding, and resource management. Clients have included Blockbuster, Starbucks, Hallmark, and many other big box and specialty chain stores.

Studies Include:

PathTracker

Fresh from the Source:

The Science of Shopping AMA's Marketing Research, by Herb Sorensen

PathTracker® for Retailers - How retailers can benefit from PathTracker® insights.

PathTracker® for Manufacturers - How manufacturers can benefit from PathTracker® insights.

Is Your Card Program a Customer Loyalty Program or a Customer Requirement Program? by Mark Heckman

Trade Promotion Management...from a Retailer's Perspective by Mark Heckman

Keeping In-Store Technology in Balance With Supporting Resources by Mark Heckman

Retailers Who Need to Know The latest techniques for retailers to understand the consumer.

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