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The store environment
is the perfect "natural
laboratory" for consumer
research.
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Who We Are
Sorensen Associates helps manufacturers and retailers assess product and package performance, the purchase decision process, category management, promotional impact, and shopper behavior.
The firm, with offices in Troutdale, Oregon, Camp Hill, Pennsylvania and Roseville, Minnesota, maintains the largest retailer network in the industry. Advantages of in-store research:
- Quicker access to the right demographics
- Better response rates than other methods
- More accurate responses to shopper preferences
- Realistic environment to measure shelf conditions, store layout and service issues that impact sales
Herb Sorensen is a frequent speaker at national and international conferences and has been widely published. Dr. Sorensen was named as one of the Fast Company Magazine top Innovators for 2004 for his PathTracker® technology. Read more...
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