Real shelves. Customers in the shopping mind-set. Stores are the perfect "natural lab" for consumer research.
Brand & Product Insights
Sorensen works closely with market researchers and brand managers at each stage of the product development lifecycle, from early assessment of concepts to package redesigns.
Most of our work starts in the natural lab of the store environment with short intercept interviews, longer qualitative discussions, shopper observation, and video observation, and is augmented by follow-up phone interviews and Internet surveys.
Services Include:
Purchase Decision - Understanding shopper behavior and purchase motivations in a category.
Concept (SPACE) - Concept testing and optimization to maximize an ideas potential in-market success.
Taste Test Express - A quick and cost effective method for doing a taste test.
Home Use Testing - Utilize the store environment to place products with consumers for in-home use.
Packaging Studies - Maximize package performance with in-store evaluation of shelf impact, communication, and persuasion.
Pricing Studies - Evaluate price where it matters most, at the point-of-purchase.
Brand Awareness - Are consumers aware of your brand at the point-of-purchase?
Sales Forecasting - Understand ROI for a new product, new package or product improvement.
Early Indicator - Get feedback on a new product introduction, right before or immediately after an introduction.