Advanced technologies in shopper tracking and video observation allow Sorensen Associates to augment attitudinal studies with shopper behavior, presenting a full picture of what happens in stores.
PathTracker® tracks and aggregates shopper tracking data to determine shopping speed, purchasing speed, and geography of trips. This powerful tool is helping us develop customer-centric category management plans, store designs, and promotional strategies for leading CPG companies and retailers.
Digital video cameras are used to understand shopper behavior within a specific aisle or category. Sorensen Associates video enthnographers will view the video footage, tabulate consumer behavior and these results will be integrated with the findings of the quantitative in-person observation and intercept.
