Sorensen Associates deploys its network of moderators for in-store or, when appropriate, more traditional qualitative research such as focus groups.
Shopalongs involve accompanying shoppers throughout their shopping experience, observing their behavior and probing about their attitudes and motivations during their shopping trip. We use this information to understand shopper behavior and attitudes across a variety of categories or departments.
AisleTalk is a technique typically used to fully understand behavior and attitudes within a specific category or aisle of the store. The moderator observes the shopper and then interviews her about her behaviors and motivators.
