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The Internet

Internet Surveys

Sorensen Associates uses Internet surveys for concept testing, A&U studies, and for cross channel studies. We use ComScore and Greenfield Internet panels for our sample, which are the highest quality Internet panels in the industry. ComScore proprietary software eliminates professional respondents, which ensures a more representative survey.

Sorensen Associates programs all of its Internet surveys in-house. Using an integrated programming language, our programming is used for our tri-model interviewing approach: Internet, in-person web table surveys, and kiosk surveys.

Fresh from the Source:

Learning From Project Execution Problems Quirk's Marketing Research Review, June 1999, by Jonathan Sorensen

Design philosophies to support the front line

Seeking Qualified Buyers Quirk's Marketing Research Review, December 2001, by John Morrow

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