Which POS campaigns break through the clutter and influence purchase decision?
Promos, Ads, POS Displays
Evaluate the impact of a display or promotion on perceptions of the brand. Test consumer reactions to ad copy and claims before making a large investment in final creative.
We use in-store shopper intercepts and observation, video taping and our patented electronic tracking system, PathTracker®, which measures shopping traffic patterns to identify optimum placement of displays. The graphs below show shopper concentrations changing after a display was installed.
Fresh from the Source:
In-store Promotion Event Evaluation Sorensen's In-store research helps "crack the code" to improve product, brand, and category performance.