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The following series of pithy essays reflect 40 years of market research experience at Procter & Gamble and the perspective of a pioneer of in-store research.

Bob Stevens is a semi-retired consultant dedicated to improving the practice of market research. His academic studies were in business and industrial statistics. You may reach him by calling (859) 331-1230, FAXing (859) 331-1323, or e-mail "" (see his resume)

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