Views from the Hills by R. E. Stevens, GENESIS II (The Second Beginning) E-Mail views@aol.com

Views in Person

Since my last two conference presentations in October and November, I have been asked if I would consider coming to individual companies to share my views on consumer research. The basic answer is "yes" but I don't plan to do as much as I have in the past. During the past year besides the two conferences, I presented at one convention, three universities and seven individual companies, basically one a month.

Topics included the following:

The last question usually asked deals with "How much do you charge?" For the past few years, very little. There are two approaches to the cost. First, you pay my wife's and my expenses and there will be no bill. The second is when I come alone, you pay my expenses and I will give you the name of a charity. You send a check to the charity and you decide how much. This could change depending on a lot of things (IRS included) but that is how it stands at the present.

There is a third option, for instance, during the past year, Sorensen covered my expenses for two of the universities and Elrick & Lavidge covered the expenses for the third.

If anyone is interested, give me a call. So far for 1998 I have two universities, one convention and two companies scheduled. As you can judge from the payment schedule, income is not a motive. My motive is to stimulate thinking about how we, in our profession, might improve our effectiveness.


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