I've shared my views with you, will you share yours with me?
For the past seven years, I have been writing about what I feel our profession of consumer and market research needs to do to improve our work. Now I would like to hear from you. As a favor, would you complete the following statements and communicate your responses by FAX, E-Mail, snail mail, or telephone. Please note that for each statement I am asking for two responses. The reason for this is to get beyond some of the more obvious responses.
The problem with consumer research today is . . . 1. ______________________________________________________________________ 2. ______________________________________________________________________ I wish that there was a market research method that would . . . 1. ______________________________________________________________________ 2. ______________________________________________________________________ I wish that there was a market research company that would . . . 1. _______________________________________________________________________ 2. _______________________________________________________________________ I need consumer research that will . . . 1. _______________________________________________________________________ 2. _______________________________________________________________________I know some who receive these will circulate them among their co-workers. I would encourage all readers to respond, not just those who receive them directly.
If I get a decent response, I will share the results. If not, I will just be disappointed.