Charter members of the Point-of-Purchase Study Group

Initial members were identified through their published work and activities in the field. To avoid competitive concerns, members who are employed by the manufacturing community are not listed. A number of such individuals are participating as Charter Members.

Chairman:

Herb Sorensen

SPONSOR:

SORENSEN ASSOCIATES INC
999 NW Frontage Road, Suite 190
Troutdale, Oregon 97060
E-mail: herb.sorensen@shopperscientist.com
FAX: 503-666-5113
phone: 800-542-4321

Secretary:

Bob Stevens
GENESIS II

Richard Lutz
UNIVERSITY OF FLORIDA

Richard Fox
UNIVERSITY OF GEORGIA 148 Brooks Hall - Dept. of Mktg.
Athens, Georgia 30602-3258
E-mail: rfox@cbacc.cba.uga.edu FAX: 706-542-3738
phone: 706-542-3761

William Baker
UNIVERSITY OF VERMONT
207 Kalkin Hall
Burlington, Vermont 05405-0157
E-mail: baker@bsadpo.emba.uvm.edu
FAX: 802-656-8279
phone: 802-656-8367

Gerald Berstell
GERALD BERSTELL & COMPANY
2728 N. Hampden Court, Suite 2005
Chicago, Illinois 60614-1631
E-Mail: gerry@gtwychgo.com
phone/FAX: 773-477-5452

Denise Nitterhouse
DEPAUL UNIVERSITY
2633 N. Emmett St.
Chicago, Illinois 60647
E-mail: dnitterh@wppost.depaul.edu
phone/FAX: 312-252-2252
work FAX: 312-362-6208
work phone: 312-362-8752

Dick Hall
218 Trenton Lane
Plymouth, Minnesota 55441
phone/FAX: 612-544-0858

Aileen Sontag Trant
CONSUMER ORIENTED PRODUCT EVALUATION
11815 Stonebrook Drive
Los Altos Hills, CA 94022
E-mail: astrant@aol.com
FAX: 415-941-3211
phone: 415-941-5650

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