Sorensen Associates :: The In-store Research Company



		Future Speaking Engagements July 11-13 , 2007 Herb Sorensen Shopper Insights in Action at the Chicago Marriott Downtown, Chicago, IL July 11-13 , 2007 James Sorensen Shopper Insights in Action at the Chicago Marriott Downtown, Chicago, IL October 1-3 , 2007 James Sorensen IIR PROOF Wyndham Chicago, IL Recent Speaking Engagements May 16-17, 2007 Herb Sorensen Digital Retailing Expo at the Navy Pier Exposition Center Chicago, IL March 4-6, 2007 Herb Sorensen 2007 MPA Retail Conference at the Omni Orlando Resort, Championsgate, FL October 16 - 18, 2006 Mark Heckman IIR Category Management and Marketing Conference at the Caleo Resort, Scottsdale, AZ September 25 - 27, 2006 James Sorensen PROOF: Market Research & Development for Package Design Chicago, IL



		Insights Sorensen Associates is an active contributor to the body of writing on consumer research. In addition to conference presentations and frequent articles in trade and business journals, we maintain two research-specific sites: The Marketing Research Library is one of the best portals for market research available. The P-O-P Study Group Site features the insights of Bob Stevens, Procter & Gamble veteran, and in-store research pioneer.

News		Dated
Announcing a New Partnership TNS and Sorensen are combining resources to deliver a comprehensive Shopper Insights solution The read more about this partnership... The read more about the TNS Sorensen Shoppers Insights solution...		2/19/2007
The 'Traveling Salesman' Goes Shopping: The Efficiency of Purchasing Patterns in the Grocery Store Knowledge@Wharton		11/29/2006
Marketers, Retailers Test Sensors to Weigh Reach of In-Store Promotions Wall Street Journal & P.R.I.S.M.		9/27/2006
Move it Along Please Washington Post		6/8/2005
Tag Team - Tracking the Paths of Supermarket Shoppers		6/1/2005
Sorensen one of Fast Company's Fast 50 Champions of Innovation		2/25/2004
Right's right * Right-entry stores produce longer shopping trips		2/15/2003

Click for media and conference inquiries.

Case Studies

Case Study: Meat Packaging Test
Includes an Interview with Senior VP, Client Services - James Sorensen

Case Study: Nestlé Controlled Store Test
Includes an Interview with President & CEO, Herb Sorensen

Shopper Insights: Shelf Testing - Qualitative & Quantitative Evaluation of a new shelving planogram using quantitative &: qualitative in-store research tools.

Case Study: Improving Dead Zones at Target
Sorensen Associates applies PathTracker(R) and shopper interviews to guide product placement, assortment and improve dead zones at Target stores.

Case Study: Optimal Store Design - Category Placement and Promotion Effectiveness
Major auto parts manufacturer contracts with Sorensen Associates and their Video PathTracker(R) technology to gain shopper insights at Auto Zone and Advance Auto Parts stores.

Case Study: Merchandising Plan for Health and Beauty product line
Major health and beauty product manufacturer contracts with Sorensen Associates for shopping pattern insights, product placement plan and cross-merchandising opportunities.



		White Papers & Published Articles Ensure Your Package Survives the Real World Considerations to ensure your package survives distribution and the store shelf. Guide to Packaging Research Sorensen Associates' package research process to ensure market success. In POP, Pictures Worth a Thousand Purchases Marketing News, November 1999, by William J. Hruby and James Sorensen Create a Tie-Breaker With Packaging BrandPackaging, Fall 1997, by Robert E. Stevens Peter S. Fader, Professor of Marketing, Wharton School, University of Pennsylvania Sales Forecasting "norms" in an Assessor-like model, by Herb Sorensen The Science of Shopping AMA's Marketing Research, by Herb Sorensen Now We See A Study of Shopper Traffic Patterns , White Paper - by Herb Sorensen Retailers Who Need to Know The latest techniques for retailers to understand the consumer. Is Your Card Program a Customer Loyalty Program or a Customer Requirement Program? by Mark Heckman Keeping In-Store Technology in Balanace With Supporting Resources by Mark Heckman Trade Promotion Management...from a Retailer's Perspective by Mark Heckman Which Comes First...the Customer or the EBITDA? by Mark Heckman Eye on the Shelf, Point-of-Purchase Research by Jonathan Sorensen Guide to How We Do In-Store Research Our rules and tricks for successful in-store research. Learning From Project Execution Problems Quirk's Marketing Research Review, June 1999, by Jonathan Sorensen Seeking Qualified Buyers Quirk's Marketing Research Review, December 2001, by John Morrow A Statistical Approach to Security Quirk's Marketing Research Review, March 2000, by Herb Sorensen Design Philosophies to Support the Front Line PathTracker® Helps Retailers Build Basket Size Sorensen Associates recommends three steps to increase transaction size using PathTracker®. It's as easy as 1..2..3. Affiliates An Exporatory Look at Supermarket Shopping Paths The Wharton School , April 2005, by Larson/Bradlow/Fader



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