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January 5, 2007
- by Robert E. Stevens, GENESIS II (The Second Beginning) E-Mail: bob@views-hills.com
. . .the hard part is selecting the ones to develop.
Identifying new opportunities has always been an easy task. The difficulty is selecting the ideas you are going to
move forward before committing major capital investments.
One of the first questions I ask is, "What right do we have to be in the business? What is it about our company
that says we are the ones that should own this market?" To answer the question, I look at eight categories,
company heritage, market, consumer, technology, resources, competition, product and pricing. It is not easy; it is
time consuming and necessary. Following are just some of the questions that need to be addressed.
The above are just a few of the questions that need to be addressed as we move from product to brand.
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