December 6, 2005
- by Robert E. Stevens, GENESIS II(The Second Beginning) E-Mail: firstname.lastname@example.org
In my early employment years at Procter & Gamble, I was sent to the Creative Problem Solving Institute at the University of Buffalo. One of the mental exercises was the act of transferring the attributes of one object to another. Such as considering how a beach ball is similar to an automobile or how you would use the attributes of your desk to design the interior of an automobile. This type of thinking is a great aid in the exploration of product improvements.
Since retiring, I have found transference helpful in my work with students and young professionals. Instead of designing products, I have used the approach to help design approaches to self improvement. Consider the following:
In the enhancement of a brand, we have found the task of Customer Satisfaction Research to be helpful in improving our relationship with our customers. If it works so well for our brands, why should it not work for self improvement? In our employment we already have a good start with our Performance Reviews. But this method or research can be extended further to our social life and family life. Consider the possibilities of a Customer satisfaction research activity when we view our spouse as the customer our even our children. If there ever were relationships worthy of improvement work, these should be at the top of our list.
Almost every company and organization you come in contact with has a Mission Statement. The Mission Statement is considered to be the foundation or blueprint of the company. One person related to me that a company without a Mission Statement is like a ship without a rudder. If the Mission Statement is so important to companies, would it not be important for each individual to have their own Mission Statement? Or maybe we should have multiple Mission Statements such as one for business, one for family and one for our religious life.
One of my most frequent talks deals with Tasks of Highly Effective Companies. Over the years I have studied what I consider to be Highly Effective Companies and how they do business. Usually when I ask the audience ''What makes Highly Effective Companies highly effective?'', they state that it is the quality of employees they hire. My experience says that is not true. For instance, two companies I consider highly effective are White Castle, and Wal-Mart. I do not think either of these companies can be accused of hiring high quality personnel.
My research identified ten major steps in the way they conduct their business. These same ten steps can be internalized by individuals to make them highly effective. That is, each person views themselves as a company within themselves.
For my last technique, I would like you to consider Newton's Third Law of Motion and how it not only applies to the physical world of motion but how it also applies to our business, social and family relationships. Newton's Third Law of Motion states that ''For every action there is an equal and opposite reaction.'' My interpretation of this law is: In everything I do, there will be a reaction. Good or bad, it is your choice.
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