Is the Glass Half
Full or Half Empty?
8, 2004 - by
Robert E. Stevens, GENESIS II
Second Beginning) E-Mail: firstname.lastname@example.org
Most of the
people I associate with would answer
the above question with a resounding "Yes." But I must admit the
people I associate with are not normal. They tend to be a little on the
side. However, I have been told that the answer to the question depends
on who you are and what you do. For instance, I hear that
say that ......
looks at the glass and says the
glass is half full. A PESSIMIST looks at the glass and says that it is
also been told that......
An ENGINEER looks at the glass and says that the
glass is twice as big as it needs to be.
I guess that
ACCOUNTANT would say a lack of money.
A PROJECT RESEARCHER would look at the glass and say that there is an
opportunity to add extras to the glass to make it more appealing.
A MARKETER would say it can now be Super Sized.
A MARKET RESEARCHER would say someone is going to think they have been
A PARENT would ask "Who did not finish their drink"?
A PLUMBER would say the cut-off valve is not working properly.
A QUALITY CONTROL TECH would say there are poor standards
perspective is correct? They all are.
I think the
above gives an idea about how a single
feature can elicit different responses and reactions. It gives credence
to the concept of "Walking Around the Mountain" before
making changes to your product. Know your product and know your core
customers. Be aware of how they will
respond to any
changes you make to your brand. A change made to gain more customers
could turn off your core base. It is this core base that keeps you in
business and finances your research for a bigger market share. It could
be disastrous to prematurely disturb your base.
should be made on the front lines, in the middle of the action. A
decision made in the confines of the corporate headquarters is only as
the information you are fed. Need we look further than current
international events to know the validity of that statement.
don't know how your customers see your brand and see your competition,
you are not doing your job. Ask "why" before "how." Before a problem
can be solved it must be clearly
defined. A person who knows "how" will always have a job, but the
person who knows "why" will be the boss.
Portland, OR: 800.542.0123
Minneapolis, MN: 888.616.0123
in-store research company™ -- Dedicated to the
relentless pursuit of WHY?